Social Media Manager (B2B/ B2C Product)

Company: Logix Built Solutions Limited
Experience: 3+ Years
Location: Adajan, Surat (Work From Office)
Preference: Immediate Joiners | Surat & Nearby Candidates

About the Role

We are looking for an experienced Social Media Manager to manage and grow our in-house digital products, including:

• PanditsNearMe – Spiritual Services Platform
  Website: Panditsnearme.com
• TradeOne CRM – B2B SaaS CRM
  website: tradeone.crm
• GrowVia – Growth & Loyalty Platform
  Website: Growvia.social

Candidates with previous experience in SaaS, mobile applications, CRM platforms, online marketplaces, or similar product-based businesses will be preferred.

Key Responsibilities

• Develop and execute social media strategies for all three products.
• Manage social media platforms including Instagram, LinkedIn, Facebook, and YouTube.
• Plan and execute content calendars, product promotions, campaigns, reels, posts, and stories.
• Create product awareness and communicate product features, benefits, and USPs effectively.
• Drive organic growth, audience engagement, lead generation, and user acquisition.
• Plan product launches, feature announcements, promotional campaigns, and influencer collaborations.
• Conduct competitor research and identify market trends and growth opportunities.
• Coordinate with designers, content writers, and product teams for marketing activities.
• Monitor campaign performance, analyse insights, and implement improvement strategies.
• Track performance, analyse insights, and improve social media strategies.

Technical Skills Required

The candidate should have hands-on knowledge of:

• Meta Business Suite and Meta Ads Manager.
• LinkedIn Campaign Manager and LinkedIn Marketing.
• Google Analytics 4 (GA4) and Google Search Console.
• Canva, Adobe Photoshop, Illustrator, or similar creative tools.
• SEO basics, keyword research, and hashtag strategy.
• Paid advertising, audience targeting, and retargeting.
• UTM tracking, conversion tracking, and campaign analytics.
• Email marketing, WhatsApp marketing, and marketing automation.
• Social media scheduling, reporting, and performance tracking.

Candidate Requirements

• Minimum 3+ years of relevant experience in social media management.
• Previous experience handling social media for SaaS products, mobile apps, CRM platforms, or online marketplaces.
• Strong understanding of B2B and B2C marketing.
• Ability to understand product features and convert them into engaging marketing content.
• Creative thinking, communication, analytical skills, and independent execution.
• Ability to manage multiple product brands simultaneously.
• Good understanding of Instagram, LinkedIn, Facebook, and YouTube.
• Knowledge of social media analytics and marketing tools.
• Candidate must have proven experience in same with reach, engagement metrics
• Candidate can think, out of box concepts for insta, youtube